Overview of the stakeholder dialog DB 2022 | Deutsche Bahn Annual Report 2022

Overview of the stakeholder dialog

Stakeholder	2022 topics	The most important dialog and communication formats
Passengers (private and business)	Introduction of the 9-Euro-Ticket /Germany-Ticket Stimuli and incentives after travel restrictions Punctuality and connection reliability Improvements to schedules, cycles and services Contribution to sustainability Improvement and digitalization of ticket offers New service offerings/product improvement along the travel chain Improvement of passenger and construction site information Vehicle modernization/City Ideas Train City Ideas Train (Ideenzug City)	Passenger Advisory Board Online dialog platforms/social networks Customer dialog (over-the-phone)/customer inquiries Virtual and/or hybrid dialog formats and product conferences Digital road shows/product presentations DB Smile Chatbot Ideas workshops “Trains of the future”
Business customers (freight transport)	Strategic orientation (Strong Cargo) Green logistics Initiative for further development of production Punctuality and reliability Digitalization/digital automatic coupling Innovative freight cars m² freight cars “We are freight/freight belongs on the rails” campaign	Direct exchange with customers (including trade fairs and congresses as well as digital formats) Own dialog and customer events Customer workshops Annual customer satisfaction survey Monthly satisfaction check Social networks link2rail digital customer platform (e-services for customers)
Policymakers/ regulators	Pandemic management Contribution to sustainability/Green Transformation Infrastructure development and financing Digitalization Germany in sync (Deutschland-Takt) Intermodal competition Financing public transport Regulatory frameworks Infrastructure division focusing on the common good Station program Introduction of the 9-Euro-Ticket/Germany-Ticket	Parliamentary evenings Association activities Participation in discussion rounds and expert presentations Participation by the Federal Government in dialog formats Own events (for example competition symposium)
Employees	War in Ukraine, rising energy prices, inflation Tense operational situation/implementation of 9-Euro-Ticket Change in cooperation in the wake of the Covid-19 crisis Contribution to sustainability/Green Transformation Increase in the proportion of women in management	Employee strategic building blocks within the framework of Strong Rail Global employee survey Group-wide process for developing “Team agreements for the new normal” Events and networks on the topic of health, new work and diversity Voluntary social commitments, for example “DB tackles” Energy-saving bonus for employees combined with energy-saving challenge Social intranet, internal knowledge platform and newsletter for all employees
Investors	Impact of the war in Ukraine/inflation Dividend policy/Covid-19 support measures Indebtedness/profitability Competitive situation/regulatory environment ESG performance	Roadshows E-mail contacts Direct contacts/one-on-ones Investor relations Web site
Suppliers	Quality/qualification Innovation/digitalization Antitrust law Ombudsmen Supplier management Cooperation in mutual trust Meeting deadlines Reviews of business partners Sustainability in the supply chain Shortage of skilled labor	InnoTrans 2022 Direct supplier development meetings Innovation workshops Discussions and expert presentations Railsponsible industry network Dialogs on competition Innovation partnerships Largely digital dialogs regarding supplier sustainability assessments In-person and virtual supplier days in the product areas Railway Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
Associations/ specialist public	Beitrag zu Nachhaltigkeit/Grüne Transformation Contribution to sustainability/Green Transformation Infrastructure development and financing Acceleration of planning and construction processes Innovations in mobility and logistics Introduction of the 9-Euro-Ticket/Germany-Ticket	2022 Sustainability Forum Annual conference of the Association of German Transport Companies (VDV) Top-level discussions and expert exchanges Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense Member of the Administrative Board of the German Compliance Institute (Deutsches Institut für Compliance; DICO) Corporate member of Transparency International Germany Stakeholder events and product presentations Development of digital communication channels (RegioSignals) InnoTrans 2022
Media	Increase in employer attractiveness/talent acquisition Upgrade of digital services for customers Capital expenditures in high-performance infrastructure – capacity expansion and further digitalization of infrastructure Expansion of the vehicle fleet Sustainability, Green Transformation Delivery of aid supplies for Ukraine, support for refugees from Ukraine 9-Euro-Ticket	Press Web site Press releases Press and photo events, including digital and hybrid formats Background discussions, in some cases also digitally Interviews, in some cases also digitally Social networks

The topics and dialog formats are not presented in any order of priority.