| Passengers (private and business) | - Punctuality and connection reliability
- New rail replacement service and construction communication (e.g. Riedbahn rail replacement service)
- Schedule, frequency and service improvements
- Sustainability/reduction of CO₂ emissions
- Further development and digitalization of ticket offers
- Special prices and BahnCard promotions, including as part of the European Football Championships
- Continuation of Germany-Ticket
- New service offers/product improvements
- Expansion of offers and on-demand transport services
- Integrated everyday mobility (Smile24 pilot project, start model region Saarland, integration of features in the DB Navigator)
- Innovative vehicle concepts
- Vehicle modernization/City Ideas Train (Ideenzug City)
| - Passenger Advisory Board
- Online dialog platforms/social networks
- Customer dialog (by telephone, in person, customer surveys)
- Virtual and/or hybrid dialog formats and product conferences
- Digital road shows/product presentations
- Newsletter
- Market research/interviews
- Innotrans events
- Future of local transport as a dialog format
- Symposium on integrated everyday mobility
- brandEins Mobility Report
- Experience DB Mobility (trade fair “Mobilität erleben”)
|
| Business customers (freight transport) | - Development to become a European rail logistics provider
- Sustainability activities and goals/green logistics
- Operational capacity and production management
- Punctuality and reliability
- Digitalization/automation
- Digital automatic coupling
- Biofuel HVO
| - Direct customer exchange
- Own dialog and customer events
- Customer workshops
- Annual customer satisfaction survey
- Digital customer platform link2rail (e-services for customers incl. feedback)
- Social networks
- Video formats, presentations, podcasts
|
| Policymakers/regulators | - Infrastructure financing
- Climate protection through rail growth
- Common good-oriented infrastructure
- Infrastructure modernization and development
- Germany in sync
- Framework conditions for train path and station usage fees
- Strengthening rail freight and passenger transport
- Germany-Ticket
- Framework conditions in the energy market
- Acceleration of planning and approval processes
- Digitalization
- Contribution to sustainability (green transformation)
- Critical infrastructure protection
| - Parliamentary evenings
- Participation in discussion rounds and expert presentations
- Participation in dialog formats of the Federal Government
- Participation in expert hearings in the German Parliament
- Own events (e.g. competition symposium)
|
| Employees | - S3 restructuring program – reduction in personnel requirements
- Shortage of skilled labor
- Tense operational situation
- Collective bargaining
- Implementation of common good-oriented infrastructure
- Increase in the share of women in leadership
- International conflicts and crises
| - Employee strategic building blocks within the framework of Strong Rail
- New management practices as an important component of the S3 restructuring program
- Group-wide employee survey and subsequent team workshops on the results
- Developing “Team agreements for the new normal”
- Events and networks on the topic of health, new work and diversity
- Voluntary social commitments, for example “DB tackles”
- Social intranet, internal knowledge platform and newsletter for all employees
|
| Investors | - Effects of inflation
- Infrastructure financing/dividend policy
- Indebtedness/profitability
- Competitive situation/regulatory environment
- Sale of DB Schenker
| - Roadshows
- E-mail contacts
- Direct contacts/one-on-ones
- Investor relations website, newsletter, presentations
|
| Suppliers | - Act on Corporate Due Diligence Obligations in Supply Chains (LkSG)
- Meeting deadlines
- Supplier management
- Ramp-up of infrastructure projects
- High-performance corridors
- Innovation/digitalization
- Reviews of business partners
- Cooperation in mutual trust
- Climate protection through rail growth
- Infrastructure modernization, development and financing
- Common good-oriented infrastructure
- Climate resilience
| - InnoTrans Trade Fair 2024
- Railsponsible sector network
- Discussions and expert presentations
- Supplier visits
- In-person and virtual supplier days in the product areas
- Supplier development meetings
- Rail Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
- Dialogs on competition
- Dialogs regarding supplier sustainability assessments
- Innovation workshops
|
| Associations/specialist public | - Stations of the future
- Germany in sync (Deutschland-Takt)
- Germany-Ticket
- Strengthening rail freight and passenger transport
- Framework conditions for train path and station charges
- Energy market framework
- Diesel phase-out
- Acceleration of planning, approval and construction processes
- Digitalization
- Contribution to sustainability
- Innovations in mobility and logistics
- Integrated mobility
| - Top-level discussions and expert exchanges
- Membership of association bodies
- Stakeholder events and product presentations
- Annual conference of the Association of German Transport Companies (VDV)
- Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense
- Membership of the German Institute for Compliance
- Corporate member of Transparency International Germany
- Development of digital communication channels (RegioSignals)
- InnoTrans Trade Fair 2024
|
| Media | - Increase in employer attractiveness/talent acquisition
- Upgrade of digital services for customers
- DB InfraGO/general modernization
- Expansion of vehicle fleet, new drives, maintenance
- Sustainability, green transformation
- Collective bargaining
- M&A activities (DB Arriva, DB Schenker)
- S3 restructuring program
| - Press website
- Press releases
- Press and photo events, including digital and hybrid formats
- Background discussions, in some cases also digitally
- Social networks
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