Passengers (private and business) | - Introduction of the Germany-Ticket
- Punctuality and connection reliability
- Timetable, frequency and service improvements
- Sustainability/reduction of CO₂ emissions
- Further development and digitalization of ticket offers
- New service offers/product improvements
- New rail replacement services and construction communication
- Expansion of offers and on-demand transport services
- Innovative vehicle concepts
- Vehicle modernization/City Ideas Train (Ideenzug City)
| - Passenger Advisory Board
- Online dialog platforms/social networks
- Customer dialog (telephone, personal, AI-based/customer surveys)
- Virtual and/or hybrid dialog formats and product conferences
- Digital road shows/product presentations
- Newsletter
- Ideas workshop “Trains of the future”
- Market research/interviews
- Future of local transport as a dialog format
- Product conferences and presentations
|
Business customers (freight transport and logistics) | - Development to become a European rail logistics provider
- Sustainability activities and goals/green logistics
- Operational capacity and production management
- Initiative for further development of production
- Punctuality and reliability
- Digitalization/automation
- Innovative freight cars
- Alternative truck drives (hydrogen and electrical)
| - Direct customer exchange (including trade fairs, conferences and digital formats)
- Own dialog and customer events
- Customer workshops
- Annual customer satisfaction survey
- link2rail digital customer platform (e-services for customers incl. feedback)
- Social networks
- Webinars
- Video formats, presentations, podcasts
|
Policymakers/regulators | - Contribution to sustainability/climate protection
- Infrastructure development and financing
- High-performance corridors
- Stations of the future
- Infrastructure division focusing on the common good
- Germany in sync
- Germany-Ticket
- Strengthening rail freight transport
- Energy price brakes, taxes and levies on energy
- Acceleration of construction projects
- Digitalization
| - Parliamentary evenings
- Participation in discussion rounds and expert presentations
- Participation in the formats of the German Federal Government and the European Commission
- Participation in expert hearings in the German Parliament
- Events of the European Umbrella Railway Association and the Railway Forum of the European Parliament
- Own events (e.g. competition symposium, presentation of the competition report in Brussels)
|
Employees | - Shortage of skilled labor
- Tense operational situation
- Collective bargaining
- Implementation of common good-oriented infrastructure
- Increase in the proportion of women in leadership
- International conflicts and crises
| - Employee strategic building blocks within the framework of Strong Rail
- Culture barometer survey in the Integrated Rail System in Germany
- Developing “team agreements for the new normal”
- Events and networks on the topic of health, new work and diversity
- Voluntary social commitments, for example “DB tackles”
- Social intranet, internal knowledge platform and newsletter for all employees
|
Investors | - Impact of the war in Ukraine/inflation
- Dividend policy/Covid-19 support measures
- Indebtedness/profitability
- Competitive situation/regulatory environment
- ESG performance
| - Roadshows
- E-mail contacts
- Direct contacts/one-on-ones
- Investor relations Web site, newsletters, presentations
|
Suppliers | - Act on Corporate Due Diligence Obligations in Supply Chains (LkSG)
- Meeting deadlines
- Supplier management
- Ramp-up of infrastructure projects
- High-performance corridors/general modernizations
- Innovation/digitalization
- Reviews of business partners
- Cooperation in mutual trust
| - Railway Forum 2023
- Railsponsible sector network
- Discussions and expert presentations
- Supplier visits
- In-person and virtual supplier days in the product areas
- Supplier development meetings
- Railway Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
- Dialogs on competition
- Dialogs regarding supplier sustainability assessments
- Innovation workshops
|
Associations/specialist public | - Infrastructure development and financing
- Common good-oriented infrastructure
- High-performance corridors
- Stations of the future
- Germany in sync (Deutschland-Takt)
- Germany-Ticket
- Strengthening rail freight transport
- Energy price brakes, taxes and levies on energy
- Acceleration of construction projects
- Contribution to sustainability
- Innovations in mobility and logistics
- Integrated mobility
| - Top-level discussions and expert exchanges
- Membership of association bodies
- Stakeholder events and product presentations
- 2023 Sustainability Forum
- Annual conference of the Association of German Transport Companies (VDV)
- Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense
- Membership of the German Institute for Compliance
- Corporate member of Transparency International Germany
- Development of digital communication channels (RegioSignals)
- Railway Forum 2023
|
Media | - Increase in employer attractiveness/talent acquisition
- Upgrade of digital services for customers
- High-performance network/general modernization/ DB InfraGO
- Expansion of vehicle fleet, new drives, maintenance
- Sustainability, green transformation
- Germany-Ticket
- Collective bargaining agreements with EVG and GDL
- M&A activities
- Integrated mobility
| - Press Web site
- Press releases
- Press and photo events, including digital and hybrid formats
- Background discussions, in some cases also digitally
- Social networks
- Future of local transport fair
|
