Sustainability management

Clear guidelines for stakeholer dialog

The acceptance of stakeholders is an essential prerequisite of our sustainable business success. For this reason, we are committed to holding dialogs with stakeholders as partners and working with all stakeholder groups in an atmosphere of mutual trust. Our Stakeholdercharta provides the foundation and guidelines for all dialog activities. On the basis of this, we discuss with our stakeholders openly about their requirements and at the same time contribute our positions to the dialog.

Regular dialog with policymakers and the public

The public and politics in Germany keep a close eye on DB Group. We have an important role in advancing the railway system in Germany and Europe. We are therefore sought after as a dialog partner in public discussions, and also actively engage in dialog with the entire sector. We establish our own transport policy positions at the national and international level in dialog with political and administrative institutions as well as parties, associations and relevant scientific areas. DB Group seeks to use logical arguments to contribute to a constructive debate process. The following memberships have particular relevance for political dialog at a national and international level:

  • Pro-­­Rail Alliance (Allianz pro Schiene; ApS)
  • Mobility and Transport Services Association (Arbeitgeber- und Wirtschaftsverband der Mobilitäts- und Verkehrsdienstleister; AGV MOVE)
  • Comité international des transports ferroviaires (CIT)
  • Community of European Railway and Infrastructure Companies (CER)
  • German Transport Forum (Deutsches Verkehrsforum; DVF)
  • Union Internationale des Chemins de Fer (UIC)
  • Association of German Transport Companies (Verband Deutscher Verkehrsunternehmen; VDV)

The principles of the stakeholder charter also apply to dialog with policymakers. In addition, we have set strict internal standards for participation in political processes, which are summarized as “Group Principles Ethics – Code of Conduct” and which are binding Group-­­wide.



Key topics in 2019Key dialog formats
  • Schedule alterations and improvements
  • Punctuality
  • Digitalization (Wi­­Fi/route agent)
  • Journey comfort/customer service/improvements
    to passenger information
  • Integration of transport association tickets in
    the DB Navigator
  • Vehicle modernization/Idea Train
  • New vehicles (S-­­Bahn (metro) in Munich and Berlin)
  • Passenger advisory board
  • Online dialog platforms/social networks
  • Customer dialog (telephone)/customer enquiries
  • Dialog forum with BahnCard 100 customers/top customer events
  • Own dialog events and customer events
  • Trade fairs and product conferences (including GreenTech 2019)
  • Train or bus labs
  • Labs (d.lab, DB mindbox)
Business customers 
  • Climate protection in transport
  • Future topics, drivers and trends in worldwide logistics
  • Punctuality and reliability
  • Digitalization of logistics/customer interface
  • Customer dialog
  • Innovative freight cars
  • Green logistics/innovative concepts
  • Direct exchange with customers, including trade fairs and discussions
  • Own dialog and customer events
  • Customer workshops
  • Annual customer satisfaction survey at DB Schenker and DB Cargo
  • Surveys, e.g. monthly satisfaction check
  • Infrastructure development and financing
  • Digitalization
  • Germany in sync (Deutschland-­­Takt)
  • Intermodal competition
  • Future of financing public transport
  • Regulatory frameworks
  • Parliamentary evenings
  • Association activities
  • Participation in discussion rounds and expert presentations
  • Participating in dialogs arranged by the BMVI
  • Our own events, such as competition symposiums or fireside evenings
  • Talent acquisition
  • Group initiative on the work of the future
    “People. Shape. The future.”
  • Compass for a strong coexistence
  • Digital portable devices for all
  • Employee satisfaction
  • DB Group diversity
  • Regional recruiting events (e.g. DB job tour)
  • Social intranet platform (DB Planet) and networking of employees
    (digital portable devices for all)
  • HR-­­Future labs focusing on professional and job profiles of the future and new work
  • Crowdworx (Group-­­wide platform for innovative idea management)
  • Global follow-­­up process down to team level following employee survey
  • Diversity Week
  • Climate package/support from the
    Federal Government
  • Competitive situation/regulatory environment
  • Indebtedness
  • Development of factor costs
  • Profitability development
  • Road shows
  • One-­­on-­­ones
  • Direct contacts
  • Investor relations Web site
  • Supplier management and development
  • Quality/qualification
  • Innovation/digitalization
  • Antitrust law
  • Cooperation in mutual trust
  • Meeting deadlines
  • Reviews of business partners
  • Sustainability in the supply chain
  • Market development
  • 6th Railway Forum Berlin
  • Direct supplier development meetings
  • Innovation workshops
  • Innovation partnerships
  • Round Table Rail Initiative (RTR)
  • Industry network
  • Dialogs regarding supplier sustainability assessments
  • Dialogs on competition
  • Supplier days in the product areas
  • Topic-­­related discussion groups with rail industry associations
  • Future initiatives for railway construction together with construction associations
Associations/specialist public 
  • Climate protection in transport
  • Infrastructure development and financing
  • Energy policy framework
  • Noise remediation
  • Compliance/anti-­corruption
  • Annual conference of the Association of German Transport Companies (VDV)
  • Industry meeting for local/regional rail passenger/public transport:
    “RegioSignale 2019”
  • Environmental Forum
  • Advisory Board for the Quiet Middle Rhine Valley
  • Sponsoring member of the 2 Degrees Foundation (Stiftung 2 Grade)
  • Specialist conferences on nature conservation and hazardous substances
  • High-­­level talks and exchanges on special topics with passenger, environmental and industry associations and the public transport authorities
  • Expert exchange on compliance topics with university representatives
  • Member of the Administrative Board of the German Compliance Institute (Deutsches Institut für Compliance e. V.; DICO)
  • Corporative member of Transparency International Deutschland e. V.


  • Agenda for a Better Railway
  • Strong Rail
  • Employer attractiveness
  • Digitalization projects
  • Upgrade of digital services
  • Quality in the existing network
  • Climate protection, nature and species protection
    and noise remediation
  • Press releases
  • Media packages (
  • Press and photo appointments
  • Background discussions
  • Interviews, report
  • Social media (Facebook, Twitter)

Passenger Advisory Board makes a valuable contribution

For 15 years, the DB Passenger Advisory Board has been giving valuable impetus to improvements to products and services in numerous workshops, surveys and discussions, thus setting measures in motion. Twice a year, the committee, which consists of 30 private customers, comes together for ordinary meetings. In addition, it advises on and supports numerous projects relevant to customers. In the year under review, the Passenger Advisory Board was involved in various projects at an early stage in questions of strategic orientation, such as the deployment of artificial intelligence at DB Dialog or the further development of DB Lounges.

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