Passengers
(private and business) | - Introduction of the 9-Euro-Ticket /Germany-Ticket
- Stimuli and incentives after travel restrictions
- Punctuality and connection reliability
- Improvements to schedules, cycles and services
- Contribution to sustainability
- Improvement and digitalization of ticket offers
- New service offerings/product improvement along the travel chain
- Improvement of passenger and construction site information
- Vehicle modernization/City Ideas Train City Ideas Train (Ideenzug City)
| - Passenger Advisory Board
- Online dialog platforms/social networks
- Customer dialog (over-the-phone)/customer inquiries
- Virtual and/or hybrid dialog formats and product conferences
- Digital road shows/product presentations
- DB Smile Chatbot
- Ideas workshops “Trains of the future”
|
Business customers
(freight transport) | - Strategic orientation (Strong Cargo)
- Green logistics
- Initiative for further development of production
- Punctuality and reliability
- Digitalization/digital automatic coupling
- Innovative freight cars
- m² freight cars
- “We are freight/freight belongs on the rails” campaign
| - Direct exchange with customers (including trade fairs and congresses as well as digital formats)
- Own dialog and customer events
- Customer workshops
- Annual customer satisfaction survey
- Monthly satisfaction check
- Social networks
- link2rail digital customer platform (e-services for customers)
|
Policymakers/
regulators | - Pandemic management
- Contribution to sustainability/Green Transformation
- Infrastructure development and financing
- Digitalization
- Germany in sync (Deutschland-Takt)
- Intermodal competition
- Financing public transport
- Regulatory frameworks
- Infrastructure division focusing on the common good
- Station program
- Introduction of the 9-Euro-Ticket/Germany-Ticket
| - Parliamentary evenings
- Association activities
- Participation in discussion rounds and expert presentations
- Participation by the Federal Government in dialog formats
- Own events (for example competition symposium)
|
| Employees | - War in Ukraine, rising energy prices, inflation
- Tense operational situation/implementation of 9-Euro-Ticket
- Change in cooperation in the wake of the Covid-19 crisis
- Contribution to sustainability/Green Transformation
- Increase in the proportion of women in management
| - Employee strategic building blocks within the framework of Strong Rail
- Global employee survey
- Group-wide process for developing “Team agreements for the new normal”
- Events and networks on the topic of health, new work and diversity
- Voluntary social commitments, for example “DB tackles”
- Energy-saving bonus for employees combined with energy-saving challenge
- Social intranet, internal knowledge platform and newsletter for all employees
|
| Investors | - Impact of the war in Ukraine/inflation
- Dividend policy/Covid-19 support measures
- Indebtedness/profitability
- Competitive situation/regulatory environment
- ESG performance
| - Roadshows
- E-mail contacts
- Direct contacts/one-on-ones
- Investor relations Web site
|
| Suppliers | - Quality/qualification
- Innovation/digitalization
- Antitrust law
- Ombudsmen
- Supplier management
- Cooperation in mutual trust
- Meeting deadlines
- Reviews of business partners
- Sustainability in the supply chain
- Shortage of skilled labor
| - InnoTrans 2022
- Direct supplier development meetings
- Innovation workshops
- Discussions and expert presentations
- Railsponsible industry network
- Dialogs on competition
- Innovation partnerships
- Largely digital dialogs regarding supplier sustainability assessments
- In-person and virtual supplier days in the product areas
- Railway Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
|
Associations/
specialist public | - Beitrag zu Nachhaltigkeit/Grüne Transformation
- Contribution to sustainability/Green Transformation
- Infrastructure development and financing
- Acceleration of planning and construction processes
- Innovations in mobility and logistics
- Introduction of the 9-Euro-Ticket/Germany-Ticket
| - 2022 Sustainability Forum
- Annual conference of the Association of German Transport Companies (VDV)
- Top-level discussions and expert exchanges
- Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense
- Member of the Administrative Board of the German Compliance Institute (Deutsches Institut für Compliance; DICO)
- Corporate member of Transparency International Germany
- Stakeholder events and product presentations
- Development of digital communication channels (RegioSignals)
- InnoTrans 2022
|
Media | - Increase in employer attractiveness/talent acquisition
- Upgrade of digital services for customers
- Capital expenditures in high-performance infrastructure – capacity expansion and further digitalization of infrastructure
- Expansion of the vehicle fleet
- Sustainability, Green Transformation
- Delivery of aid supplies for Ukraine, support for refugees from Ukraine
- 9-Euro-Ticket
| - Press Web site
- Press releases
- Press and photo events, including digital and hybrid formats
- Background discussions, in some cases also digitally
- Interviews, in some cases also digitally
- Social networks
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