Open stakeholder dialog

Overview of stakeholder dialog


2021 topics

The most important dialog and communication formats
(private and business)
  • Stimuli and incentives after travel restrictions
  • Punctuality and connection reliability
  • Improvements to schedules, cycles and services
  • Contribution to sustainability
  • Improvement and digitalization of ticket offers
  • New service offerings
  • Improvement of passenger and construction site information
  • Vehicle modernization/IdeasTrain
  • Passenger Advisory Board
  • Online dialog platforms/social networks
  • Customer dialog (over-the-phone)/customer inquiries
  • Virtual and/or hybrid dialog formats and product conferences
  • Digital road shows/product presentations
Business customers
(freight transport)
  • Maintaining operations during the pandemic
  • New strategic orientation (Strong Cargo)
  • Green logistics
  • Initiative for further development of production
  • Punctuality and reliability
  • Digitalization/digital automatic coupling
  • Innovative freight cars
  • m² freight cars
  • “We are goods” campaign
  • Direct exchange with customers (including trade fairs and congresses as well as digital formats)
  • Own dialog and customer events
  • Customer workshops
  • Annual customer satisfaction survey
  • Monthly satisfaction check
  • Social networks
  • link2rail digital customer platform (e-services for customers)
  • Pandemic management
  • Contribution to sustainability/Green Transformation
  • Infrastructure development and financing
  • Digitalization
  • Germany in sync (Deutschland-Takt)
  • Intermodal competition
  • Financing public transport
  • Regulatory frameworks
  • Parliamentary evenings
  • Association activities
  • Participation in discussion rounds and expert presentations
  • Participation by the Federal Government in dialog formats
  • Own events (for example competition symposium)
  • Covid-19 crisis management and vaccination campaign
  • Strikes, Collective Agreement Uniformity Act and collective bargaining
  • Contribution to sustainability/Green Transformation
  • New forms of cooperation and mobile work
  • Women in management
  • Digitalization
  • Employee strategic building blocks within the framework of Strong Rail
  • Global employee survey and follow-up process with collaborative workshops
  • “Mobile working of tomorrow” project
  • Events and networks on the topic of new work and diversity
  • Internal digital information and exchange platform and internal virtual learning platform
  • “My Performance Management” as an instrument for feedback and performance review


  • Dividend policy/capital measures/Covid-19 support measures
  • Indebtedness/profitability
  • Development of factor costs/collective bargaining
  • Competitive situation/regulatory environment
  • Contribution to sustainability/Green Transformation
  • Virtual road shows
  • Virtual one-on-ones
  • Email contacts
  • Investor relations Web site
  • Quality/qualification
  • Innovation/digitalization
  • Antitrust law
  • Ombudsmen
  • Supplier management
  • Cooperation in mutual trust
  • Meeting deadlines
  • Reviews of business partners
  • Sustainability in the supply chain
  • Shortage of skilled labor
  • Railway Forum
  • Direct supplier development meetings
  • Innovation workshops
  • Discussions and expert presentations
  • Compliance dialog with business partners
  • Railsponsible industry network
  • Dialogs on competition
  • Innovation partnerships
  • Largely digital dialogs regarding supplier sustainability assessments
  • Mainly virtual supplier days in the product areas
  • Railway Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
Associations/specialist public
  • Contribution to sustainability/Green Transformation
  • Infrastructure development and financing
  • Acceleration of planning and construction processes
  • Innovations
  • 2021 Environmental Forum
  • Annual conference of the Association of German Transport Companies (VDV)
  • Top-level discussions and expert exchanges
  • Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense
  • Member of the Administrative Board of the German Compliance Institute (Deutsches Institut für Compliance; DICO)
  • Corporate member of Transparency International Germany
  • Stakeholder events and product presentations
  • Development of digital communication channels (RegioSignals)
  • Increasing employer attractiveness
  • Upgrade of digital services
  • Expansion and digitalization of infrastructure
  • Expansion of fleet or procurement of trains
  • Green transformation
  • Press Web site
  • Press and photo events, including digital and hybrid formats
  • Background discussions, in some cases also digitally
  • Interviews, in some cases also digitally
  • Social networks

The topics and dialog formats are not presented in any order of priority.

Where would you most likely position yourself?How do you like our digital report?Thank you for your participation!
Where do you see room for improvement?