Passengers
(private and business) | - Stimuli and incentives after travel restrictions
- Punctuality and connection reliability
- Improvements to schedules, cycles and services
- Contribution to sustainability
- Improvement and digitalization of ticket offers
- New service offerings
- Improvement of passenger and construction site information
- Vehicle modernization/IdeasTrain
| - Passenger Advisory Board
- Online dialog platforms/social networks
- Customer dialog (over-the-phone)/customer inquiries
- Virtual and/or hybrid dialog formats and product conferences
- Digital road shows/product presentations
|
Business customers
(freight transport) | - Maintaining operations during the pandemic
- New strategic orientation (Strong Cargo)
- Green logistics
- Initiative for further development of production
- Punctuality and reliability
- Digitalization/digital automatic coupling
- Innovative freight cars
- m² freight cars
- “We are goods” campaign
| - Direct exchange with customers (including trade fairs and congresses as well as digital formats)
- Own dialog and customer events
- Customer workshops
- Annual customer satisfaction survey
- Monthly satisfaction check
- Social networks
- link2rail digital customer platform (e-services for customers)
|
| Policymakers/regulators | - Pandemic management
- Contribution to sustainability/Green Transformation
- Infrastructure development and financing
- Digitalization
- Germany in sync (Deutschland-Takt)
- Intermodal competition
- Financing public transport
- Regulatory frameworks
| - Parliamentary evenings
- Association activities
- Participation in discussion rounds and expert presentations
- Participation by the Federal Government in dialog formats
- Own events (for example competition symposium)
|
| Employees | - Covid-19 crisis management and vaccination campaign
- Strikes, Collective Agreement Uniformity Act and collective bargaining
- Contribution to sustainability/Green Transformation
- New forms of cooperation and mobile work
- Women in management
- Digitalization
| - Employee strategic building blocks within the framework of Strong Rail
- Global employee survey and follow-up process with collaborative workshops
- “Mobile working of tomorrow” project
- Events and networks on the topic of new work and diversity
- Internal digital information and exchange platform and internal virtual learning platform
- “My Performance Management” as an instrument for feedback and performance review
|
Investors | - Dividend policy/capital measures/Covid-19 support measures
- Indebtedness/profitability
- Development of factor costs/collective bargaining
- Competitive situation/regulatory environment
- Contribution to sustainability/Green Transformation
| - Virtual road shows
- Virtual one-on-ones
- Email contacts
- Investor relations Web site
|
| Suppliers | - Quality/qualification
- Innovation/digitalization
- Antitrust law
- Ombudsmen
- Supplier management
- Cooperation in mutual trust
- Meeting deadlines
- Reviews of business partners
- Sustainability in the supply chain
- Shortage of skilled labor
| - Railway Forum
- Direct supplier development meetings
- Innovation workshops
- Discussions and expert presentations
- Compliance dialog with business partners
- Railsponsible industry network
- Dialogs on competition
- Innovation partnerships
- Largely digital dialogs regarding supplier sustainability assessments
- Mainly virtual supplier days in the product areas
- Railway Construction Initiative for the Future (Zukunftsinitiative Bahnbau; ZIB)
|
| Associations/specialist public | - Contribution to sustainability/Green Transformation
- Infrastructure development and financing
- Acceleration of planning and construction processes
- Innovations
| - 2021 Environmental Forum
- Annual conference of the Association of German Transport Companies (VDV)
- Top-level discussions and expert exchanges
- Membership of relevant bodies such as the German CEO Alliance for Climate and Economy (Stiftung KlimaWirtschaft) and econsense
- Member of the Administrative Board of the German Compliance Institute (Deutsches Institut für Compliance; DICO)
- Corporate member of Transparency International Germany
- Stakeholder events and product presentations
- Development of digital communication channels (RegioSignals)
|
| Media | - Increasing employer attractiveness
- Upgrade of digital services
- Expansion and digitalization of infrastructure
- Expansion of fleet or procurement of trains
- Green transformation
| - Press Web site
- Press and photo events, including digital and hybrid formats
- Background discussions, in some cases also digitally
- Interviews, in some cases also digitally
- Social networks
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