Reading recommendations from the Social topic area
Recruiting
In the year under review, our talent acquisition staff received important industry awards. These included two Trendence Awards for greatest image enhancement over 20 years and the best employer branding campaign for skilled employees, the German Award for Online Communication in the Recruiting&Employer Branding category, the Digital Communication Award in the Microsite category and the HR Excellence Award for Active Sourcing.
| Employer attractiveness(rank in Germany) | 2019 | 2018 | Change | 2017 | ||
absolute | % | |||||
| DB Group | 19 | 13 | – 6 | – | 13 |
High school students | 15 | 15 | – | – | 15 | |
Students/graduates | 16 | 17 | + 1 | – | 20 | |
Skilled workers | 20 | 12 | – 8 | – | 13 | |
Academically experienced professionals | 17 | 16 | – 1 | – | 10 | |
